Category Archives: Uncategorized

The complete guide to optimizing content for SEO (with checklist)

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Great summary on how to optimise your website content for SEO (Search Engine Optimisation).

Google has stated that “content” is among its top three ranking factors, but what makes content “good” from an SEO perspective? Columnist Nate Dame outlines what makes high-quality SEO content.

Source: The complete guide to optimizing content for SEO (with checklist)

The main points are:

  1. start with content and SEO strategy at the beginning, not as an after thought in the website creation process
  2. always think about your audience and what they need (rather than focusing on search engines)
  3. fact-check and spell-check your content

5 One-Minute Strategies to Boost Your Facebook Ad Conversions

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Another good article with specific tips on Facebook advertising by Andrew Macarthy.

5 One-Minute Strategies to Boost Your Facebook Ad Conversions And Increase Sales

Do you advertise on Facebook? Are you looking for ways to optimise your ad campaigns and boost conversion rates? In this blog post, I’ll show you five simple strategies that you can use to improve your Facebook ads, hopefully saving you money and increasing your returns!1. Use Custom Audiences to re-target existing customers…

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Source: 5 One-Minute Strategies to Boost Your Facebook Ad Conversions And Increase Sales — Andrew Macarthy | Social Media Tutorials, How Tos, and Videos