Blog

Apr 14

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The complete guide to optimizing content for SEO (with checklist)

Great summary on how to optimise your website content for SEO (Search Engine Optimisation).

Google has stated that “content” is among its top three ranking factors, but what makes content “good” from an SEO perspective? Columnist Nate Dame outlines what makes high-quality SEO content.

Source: The complete guide to optimizing content for SEO (with checklist)

The main points are:

start with content and SEO strategy at the beginning, not as an after thought in the website creation process
always think about your audience and what they need (rather than focusing on search engines)
fact-check and spell-check your content

Dec 21

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Using Rich Snippets to boost SEO

By loic | Search engine optimisation, Wordpress | No Comments

Schema.org provides a simple way to boost your SEO via standardised microdata vocabulary. These are sometimes referred to as Rich Snippets.

If you use WordPress there are a few plugins that can be used to easily manage. One of them is All In One Schema.org Rich Snippets plugin.

Source: Schema.org – Why You’re Behind if You’re Not Using It… – Moz

Jul 30

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5 One-Minute Strategies to Boost Your Facebook Ad Conversions

By loic | Uncategorized | No Comments

Another good article with specific tips on Facebook advertising by Andrew Macarthy.

5 One-Minute Strategies to Boost Your Facebook Ad Conversions And Increase Sales

Do you advertise on Facebook? Are you looking for ways to optimise your ad campaigns and boost conversion rates? In this blog post, I’ll show you five simple strategies that you can use to improve your Facebook ads, hopefully saving you money and increasing your returns!1. Use Custom Audiences to re-target existing customers…

New website for Better Boating Tasmania

By loic | logo design, Mobile websites, Wordpress | No Comments

Better Boating is a web site that provides information on how boating users can reduce their environmental footprint, lower carbon emissions and conduct their recreational activity in a clean, beneficial and harmonious relationship with the unique marine environment of Tasmania.

The deadline was very tight and the site was operational in less than 2 weeks, just in time for the Wooden Boat Festival.

Work included :

logo design
WordPress installation
template customisation
mobile optimisation (responsive design)
supply of suitable images from my library
content population
video tutorials for the administration of the site

www.betterboating.org

BetterBoatingTasmania

Jan 21

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New website for Auctoritas

By loic | Search engine optimisation, Web design, web site design, Wordpress | No Comments

Auctoritas is a security and risk management company in Tasmania.

They needed a corporate looking website and they needed it fast ! The site was created in less than a week.

Notable features :

the website runs WordPress as a Content Management System for easy updating
the site has been extensively optimised for search engines

http://auctgroup.com.au/

auctoritas

Dec 21

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New website for photographer Eric Victor

By loic | Web design, web site design | No Comments

Eric Victor is a Master Photographer based in Brisbane. He has worked at the highest level of commercial photography for the past 35 years.

Eric was after a simple but specific design… Behind the scene is actually a bit more complex than the looks suggest. I created a custom database coupled with an existing gallery script called TN3.

This website has special meaning to me. Eric is the first person I worked for in Australia. He became my mentor and not only taught me studio photography but also pushed me towards interactive design and programming (CDs, websites, etc.).

The first “multimedia” project I developed was an interactive CD-ROM for his portfolio. 15 years later I am glad he came back to me to create his new website.

www.ericvictor.com.au

ericvictor-

Nov 09

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Virtual tour for Fernwood Fitness

By loic | 360, virtual tours | No Comments

Great project for Fernwood Fitness involving :

– shooting on location in Victoria
– image processing and 360 panorama stitching
– interface design and programming
– audio editing

www.fernwoodfitness.com.au/tour/guide

Oct 05

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new website for artist Stuart Clues

By loic | logo design, Search engine optimisation, Site redesign, Web design, web site design | No Comments

Stuart approached to redesign his outdated website. He wanted something simple and stylish, more contemporary.

As often is the case for artists, the design needed to be minimal. The art needs to do all the talking. Stuart was thrilled with the result.

“I wanted a webpage to act as an archive for my work and a point of reference. I looked through some websites to find a style and format that suited my style and stumbled across work completed by Loic.

From the outset Loic took the time to understand what I wanted and then set about building the site. He presented me with a concept and I loved it. Within a few very short weeks I had a beautiful webpage.

Loic was professional and the service was a great investment.”

Stuart Clues (Landscape Artist)

Behind the scenes is a custom built Content Management System to manage the artworks. They can be created, edited, ordered very easily. The CMS is very small and specific to the artist’s needs. It means that it is really fast to load. Being custom made also means it is very secure (unlike WordPress for example).

Finally the homepage showcases Stuart’s latest work in a subtle sliding slideshow.

www.stuartclues.com.au

Aug 31

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New logo and website for Tallawarra

By loic | logo design, Web design, Wordpress | No Comments

Lovely new website and logo designed and built for Tallawarra, a luxury B&B in Tonimbuk, near Melbourne.

Janine and Andrey, the owners of Tallawarra, had seen my work for the Islington Hotel. After looking for a local web designer, they decided to give me a try.

It has been a pleasure working for them and I am sure it is the start of a long collaboration.

The work has included: